I’ve just discovered social oomph. An application that lets you super manage your twitter account and schedule to send out tweets.
Recommended to me by Social Media consultant, I struggled to find an appropriate use for it until he explained to me that it would allow me to send out updates without having to be at my computer.
“Hmmm ok, useful”, I thought but not essential. But it got me thinking…
A friend of mine works in a consulting firm where the corporate culture is that those who want to appear to be dedicated hard workers, have a habit of sending out work related emails late at night. She often gets woken up by the sound of her blackberry pinging at 11:30pm.
Ok I have been guilty of sending out late night work emails when I worked as an investment banker, but that’s because I was really working at 1am in the morning, and thought if I’m here I might as well let people know about it.
I have no doubt that these guys are getting on their computer or blackberries at 11:30pm to spend 5 mins sending out their emails that they have been sitting on since they got home from work at 8pm.
So this leads to my great idea for a new product. An even better application than SocialOomph would be Email Oomph.
You could set it up to send emails at late hours while you are in your bed or down the pub and still give the impression that you are doing work.
Even better you could schedule days worth of useful and timely emails first thing in the morning and last thing at night. People would be amazed at your dedication to the job.
Want to take a secret extended lunch break or pop out to the gym, set it up to send progress updates on that report that’s due Friday
I would love for someone to create this… Oh found it, Email scheduler for Outlook. Now all we need is one for the blackberry.


